HF

About

Twenty years of HR practice, twelve of them embedded with Middle East boards.

I am a senior HR Business Partner based in Dubai, with twenty years across tourism, real estate, telecommunications, aviation, construction, professional services and sustainable solutions. I hold a UAE Golden Visa, so client work runs without visa friction across the region.

My practice combines three things that rarely sit together. Senior HR judgement built across eight industries. AI-native HR work running since 2023, including recruitment acceleration and predictive workforce analytics at dss+. And Middle East ground truth, including UAE labour law, Emiratisation, and the practical realities of running HR across the GCC and wider EMEA.

I advise C-suite leaders, founders, and HR teams. My work is grounded in evidence, scored against business metrics and written in plain language. I am at my most useful when a senior leader needs a strategic counterpart who can also do the operational work.

Hanna Fernandes

The three threads

Twenty years across eight industries

Tourism, real estate, telecommunications, aviation, construction, sustainable solutions, public sector advisory. Strategic adviser to C-suite and Board across each.

AI-native HR operator since 2023

Deployed AI for recruitment acceleration and predictive workforce analytics at dss+. Implemented enterprise-grade AI with PII safeguards.

Middle East ground truth

Dubai-resident HRBP fluent in regional employment law, Emiratisation, trade customs, and the operating realities of HR across UAE, GCC and wider EMEA.

Career

  1. May 2025 to present

    HR Business Partner, EMEA

    dss+ Sustainable Solutions

    Embedded with the HR Director on regional workforce design, talent development and complex employee relations. AI-led recruitment and analytics.

  2. Jan 2025 to Apr 2025

    HR Manager (interim)

    Sunrise Real Estate

    Built the Dubai office business case, including financial analysis and market sizing. Strategic HR support to the CEO across Sharjah and Dubai.

  3. Dec 2021 to Oct 2024

    HR Business Partner, UAE, UK, Oman

    Meeting Point Tourism, FTI Group

    Three-country HRBP coverage. Recruitment, employee relations, succession, payroll oversight, Emiratisation, HRIS and HR budget.

  4. Mar 2014 to Sep 2018

    Senior HR Adviser

    Dutco Balfour Beatty

    Group-wide recruitment for senior roles. Influenced organisational design changes and led HRIS introduction across the construction group.

  5. Feb 2013 to Feb 2014

    Senior HR Officer

    Workz Group

    Business-unit performance deep dives. Led HR transformation in L&D, recruitment and employee relations divisions.

  6. Apr 2008 to Jul 2012

    HR Specialist

    du telecommunications

    Recruitment campaigns for permanent, contractor and temporary roles. Oracle ERP superuser and HR analytics for the executive team.

  7. Dec 2003 to Mar 2008

    HR Business Support Officer

    Emirates Airline

    Global recruitment for start-up operations in China, New Zealand, Seychelles, Korea, Ivory Coast, Ethiopia and India.

Expertise

  • Human Resources Strategy
  • Performance Management
  • Policy and Process Improvement
  • Talent Acquisition
  • Employee Engagement
  • HR Project Management
  • HR Business Partnering
  • Workforce Planning
  • Organisational Design
  • Employee Relations
  • Rewards and Benefits
  • AI in HR

Systems

  • Oracle HR
  • SAP HR
  • HRIS implementation
  • Enterprise AI with PII safeguards

Education

  • Bachelor's degree in Business Administration

    Champlain College, USA, 1999 to 2002

  • Associate's degree in Business Administration

    Champlain College, USA, 1998 to 1999

Certificates

  • Train the Trainer (Cubiks)
  • Management Training (Cubiks)
  • Interview Techniques (Cubiks)

Languages: English, Hindi, Konkani

Want to talk about a piece of work?

A first call takes thirty minutes. No pre-reading required.

Book a call