HF

Senior HR Business Partner, Dubai

HR strategy built on twenty years of operating evidence.

I help senior leaders turn workforce strategy into measurable business outcomes. AI-native HR practice. Middle East ground truth. C-suite advisory.

Hanna Fernandes, Senior HR Business Partner

20+

Years in HR

8

Industries

English, Hindi, Konkani

Languages

UAE Golden Visa

Residency

What I bring

Three threads run through every engagement. They are the basis on which clients hire me.

Twenty years across eight industries

Tourism, real estate, telecommunications, aviation, construction, sustainable solutions, public sector advisory. Strategic adviser to C-suite and Board across each.

AI-native HR operator since 2023

Deployed AI for recruitment acceleration and predictive workforce analytics at dss+. Implemented enterprise-grade AI with PII safeguards.

Middle East ground truth

Dubai-resident HRBP fluent in regional employment law, Emiratisation, trade customs, and the operating realities of HR across UAE, GCC and wider EMEA.

What clients say

Hanna, thank you for your assistance with the FY year-end audits. It was smooth, clean, and the auditors noted a major improvement versus previous years when working with other members of staff. Its been extremely appreciated and useful to us. I am really grateful.
CFO, Recent client engagement
As a HR Business Partner, she consistently delivers at a very high level. Her communication skills are excellent. Her attention to detail and her solid understanding of finance give her a perspective that is rare in an HRBP role. She does not just operate within HR, she understands how the business works end to end. She played a key role in strengthening our relationship with auditors, and she helped the finance team raise the bar on their analysis work. To be straightforward: she is an outstanding HR Business Partner. Since we joined the company, she has set the highest standard we have seen in this role across the region.
Regional CFO, Recent client engagement

Recent on LinkedIn

See the full feed
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  • AI hiring audit: six checkpoints before you deploy
  • 40 nationalities, one policy: how to write for the team you have
  • Officer week vs HRBP week: how the operating model differs

Weekly publishing cadence. Tue, Wed, Thu at 09:30 GST.

Evidence on file

  • Recruitment cost

    In-house recruitment build at Meeting Point Tourism reduced external agency dependency across UAE, UK and Oman operations.

  • Year-end audit

    Finance audit cycle at recent client closed with auditors recording a notable improvement over prior years, per the client CFO on file.

  • AI adoption

    Deployed AI for recruitment acceleration and predictive workforce analytics at dss+ Sustainable Solutions from 2023, with PII safeguards on enterprise platforms.

  • Cross-border HR

    Standardised HR processes across UAE, UK and Oman entities while EMEA region HRBP at FTI Group.

Thirty minutes is enough to know if there is a fit

Bring a workforce question. By the end of the call you will know whether I can help, what it would cost and what good looks like.

Book a 30-minute call